Vinyl Banners Get No Respect

by Rick Hendershot

In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't afford something better, in the not-so-distant past vinyl banners rarely got their due.

The "digital revolution" has changed all that. Printing machines are now available that can print directly on both indoor and outdoor grade vinyl in stunningly beautiful full color. That means a graphic designer can take the same files she uses for her client's magazine ad or company brochure, blow them up, and print them directly on a very durable piece of vinyl.

As a result, the catalog of available vinyl materials has exploded in the last three or four years, and the printing process has been perfected to the point where you can now print a beautiful full color image on a piece of virtually un-tearable vinyl with durable inks that will not weather or fade for many years.

This opens up many possibilities for marketers, designers, trade show exhibitors, retailers, special speakers, and event planners. Vinyl banners have several distinct advantages over almost any other advertising medium.

First, they are FLEXIBLE, and very durable. That means you can carry your backdrop to an open house, trade show, or outdoor event. Just hang it over a table, or from readily available hanging hardware. Or if it is an outdoor event like a golf or slo-pitch tournament, attach it to the side of a building or an outfield fence. When the event is over, just take it down, roll it up, and you're ready for the next event.

Second, they are CHEAP. If you find the right supplier, you can produce a banner for much less than any other suitable alternative.

Third, they are BIG. An image can be stretched across several segments, and these can be stitched together. A banner does not have to be long and skinny. It can just as easily be big and square. There is virtually no limit to the size you can produce a vinyl banner.

Finally, they are EASY. Anybody with a little bit of graphic design experience can design a banner. And even if you have no experience, the best online sources of vinyl banners provide you with instructions and design templates to make the process extremely simple.

The next time you want to make a big, bold statement for very little money, consider doing it with a vinyl banner.

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